10 George Street | seating Area | Angel O'Donnell | Canary-Wharf

10 George Street | seating Area | Angel O'Donnell | Canary-Wharf

10 George Street | Reception Area | Angel O'Donnell | Canary-Wharf

10 George Street | Reception Area | Angel O'Donnell | Canary-Wharf

Design to rent

Richard Angel and Ed O’Donnell explain why the UK’s Build to Rent sector presents big creative opportunities

Build to Rent (BTR) is the fastest-growing sector in the UK private rental market.

Popular with Gen Rent in search of quality accommodation; overseas professionals in need of a short-term, hassle-free base; and downsizers looking for an affordable city location – developers and interior designers must pull out all the stops to impress them.

Smart layouts, bespoke furniture and striking art play a key role – but that’s just the start. The best BTR developments foster a strong sense of community and belonging, something Richard and Ed feel passionately about when crafting their designs.