CCP Games, one of the world’s most innovative companies in interactive entertainment, knows all about life-shaping innovations. Their mission is to – brace yourself – ‘create virtual worlds more meaningful than real life’. As missions go, this is right up there with the Rebel Alliance’s plan to nuke the Death Star out of existence. But their objective isn’t fantasy or empty boardroom rhetoric.
In 2003, CCP launched EVE Online – a dizzyingly immersive, intergalactic sci-fi roleplaying odyssey. What started as an eerie mass of constellations has erupted into a cosmos of colossal wars, empire factions, shocking betrayals and political intrigue.
It’s little wonder CCP’s Co-Founder, Hilmar Veigar Pétursson, describes the point when
EVE went from “impossible to plausible” as “an extremely powerful feeling”. He also talks of the satisfaction he gets from “experiencing the positive impact (their) games have had on players’ lives and on the lives of (his) co-workers”.
This is bigger than making money. It’s a lifelong calling, one that enraptures around 300,000 players each month. Perhaps that’s why Hilmar, like so many entrepreneurs, is people-focussed. For he believes that it’s not enough to have a clear vision. You must “guide a team of people towards that vision and, often, their way to achieve it is better than the one you had in mind.”