The future of the
show apartment

The more personalised the product, the greater the results.

We’ve rummaged the archives and found this prescient piece by Richard Angel, from February 2021.

At the time, he wouldn’t have realised how much his words captured the zeitgeist of people’s weariness of new-builds and their lacklustre interiors.

Since then, of course, residential developments have evolved spectacularly. In fact, you’d be hard pushed to find a grey-scale interior these days. Story-rich schemes full of colour, pattern, texture and handcrafted elements are de rigueur for anyone wanting to attract buyers and stay ahead of the competition.