What Chinese
buyers want

Why the UK and Europe are still big draws

An abundance of prime and super-prime property. High yields. Cultural kudos. And world-beating schools and universities. There are lots of reasons why Chinese buyers looking to diversify their investment portfolios turn to the UK and Europe.

11K Consulting, the UK’s leading China-focussed specialist consultancy, and The Luxury Property Forum, the official forum for the luxury property sector, have invited ten experts in real estate, interior design, marketing, and legal and financial services to reveal what Chinese buyers consider when investing in luxury property overseas.