Designed to
sell

5 home staging principles for attracting wealthy buyers

Be bold. Be original. Think art-filled and fully accessorised. Easy, right?

Not quite. Ed doesn’t pretend there are shortcuts to crafting beautiful interiors that meet the escalating demands of today’s mega-wealthy.

In fact, he argues, if there was ever a time to cut corners – this isn’t it. With stiff competition and an uncertain market, interior design studios and developers must ramp up their efforts to drive loyalty, positive word of mouth and those all-important sales.

This is one read you won’t want to miss.