Meet the founders

Richard and Ed met while working for an established interior design firm just outside of London. Richard was a managing director, Ed a creative team head. Both were frustrated with how process-driven the company was. A culture that prized uniformity over creative freedom just wasn’t for them. But instead of moaning about it, they decided to strike out on their own. With zero investment, they worked remotely from home, pitched for work, won work, and before they knew it, Angel O’Donnell was a bona fide business.